This is a personal project I've been doing in my spare time. The project i set myself was to create a wine brand that was aimed at the 18-34 year olds The concept uses cheek and sleep style to relate to the audience.
A non expensive but flavoursome wine. 
Labels - Minimalistic look. Implying a cheekish theme to the branding. 
Bottles - The label gives a minimal but stylish look. Using white on black will make it stand out amongst the other competition. 
Website - Sleek, straight to the point, open spaced, easy to follow and read.
Merchandise - Cork screw, Napkins and Coasters