Client = Colour Me Good (CMG)
skin covers and cases of multiple colours
Target audience = Gen Z , It is a no-nonsense generation, sensitive to societal issues.
From the exchange we got few words those are = simple, to-the-point, young & dynamic.
Keeping those in mind I have made a simple identity which looks young and attractive.
The Golden Ratio or the Fibonacci sequence was used when building the visual identity to maintain a seamless symmetry. The letters of C, M and G were made discontinuous keeping such proportions in mind. Further, their identity was expanded to the skin and cover cases, shop fascia, business cards and merchandise.
The visual identity was developed in purple and pink hues, keeping in mind the preferences of the target consumer. From studying trends we found out that millennial pink was dying out and was replaced by a pastel adjacent to it, softer hues of lilac and pink.
