一樂
日式整體 . 骨盤 . 身心 . 根本 / CIS企業識別設計 / VI設計 / 空間設計
日式按摩整體品牌規劃設計。品牌色彩計畫，選用象徵溫和與安閒的墨綠色，代表提供舒適、能恢復疲勞的環境。沉穩的香檳色則象徵現代與質感意義，顧客享受到最尊貴的服務品質。品牌識別logo，以肌外膜的橫切剖面的形狀作為輪廓，主要作用為包裹骨骼與肌肉，呼應業者希望藉由全方位的按摩療程，幫助身體從根本處全然的恢復。
此外，外框與主視覺骨骼交錯的模樣，與按摩後達至緩解的肌理線條結合，傳達出品牌放鬆舒緩的精神，並以極簡的線條設計出花窗的樣貌，呈現日式獨有的風格。輔助圖形的元素設計，使識別系統具完整系列性。其靈感來自於肌肉纖維的組成，表現出緊繃或緩解的狀態。與肌肉實際色彩相近，生動的表現手法，讓消費者的肌群感到無比地輕鬆。墨綠的幾何色塊，則表現出肢體調整前支架鬆散的狀態，與回歸最佳舒適的位置，完整識別系統設計，充分展現出別於一般大眾對於按摩店的印象。
在現代建築骨架中包覆日式傳統風格，以【竹、石、紙、木】的元素相互組成，空間氛圍訴求 舒適、調和、放鬆室內使用了許多木板雕刻，並將日本【家徽】文化融入空間內。不做過多的隔間，改以軟性活動竹簾作為視覺區，若隱若現更能突顯茶道是日本文化不可或缺的一部分，更代表了日式生活哲學，因此在各樓層都設計不同的品茗空間。入口及戶外空間以原木的元素，增添日式空間的自然質感搭配乾景及石燈，引領我們進入一個身心靈的世外桃源。
The color scheme for the brand is built on a choice of mild and dark green to symbolize an atmosphere of comfort and recovery from fatigue.The calm champagne color symbolizes modernity and class, further demonstrating the commitment to provide the most distinguished service so customers may enjoy the highest qualityThe brand recognition logo utilizes the cross-section of the epimysium, whose main role is to wrap the bones and muscle, as the contour in response to the brand’s aspiration to provide a full range of massage therapy to help the body into full recovery.
In addition, the interlocking of the frame and the skeleton visual combined with the contour of the relaxed muscle after a massage convey the brand’s core values of relaxation and peacefulness. Furthermore, the minimalist lines draw out the design of a rosette to highlight the brand’s unique Japanese background.
The auxiliary graphics make the brand recognition schema complete.Its inspiration comes from the composition of muscle fibers, showing both the state of tension and ease.The colors are chosen in proximity to the actual colors of the muscle to create the sensation of relaxation for the customer. The use of dark green geometric blocks represent the state of of the body before the adjustment and the restoration from that state into a more comfortable one in order to fully complete the brand’s design, further portraying a different perception of the general public’s impression of massage spas.
