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Frank Gehry SFMOMA Exhibit
Editorial Booklet Design
A museum exhibit required a booklet portraying Frank Gehry’s life and work. Pacing between text and images should allow the reader to feel neither exhausted nor bored. Arrangement of elements and type tracking should mimic the images surrounding. The typefaces themselves will be geometric or modern to reflect Gehry’s post structuralist work: architecture.
Frank Gehry was a contemporary architect who used unusual sculptural forms. These concepts needed to carry over to the booklet design highlighting his work. As a result: colors correlate with the photography selected, modern sans-serif typefaces were used, and the booklet prioritized images and rhythm without losing the importance of written word.
