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    About

    Emilija Lu is a photographer based in Lithuania. She started her freelance journey to pursuit her dream in providing people with their life momen… Read More
    Emilija Lu is a photographer based in Lithuania. She started her freelance journey to pursuit her dream in providing people with their life moments captured in a professional and elegant way. Creative brief stated that identity needs to have a touch of Emilija’s photography style. Her style is very clear, simple, elegant yet still it has a touch of professionalism. So identity was made based on elegance and simplicity, also the alignment and negative space around the elements of identity supports professional look. Two versions of logo were created - the monogram and the word mark, so it would be flexible in usage, when smaller logo is in need and if in the scenario it’s not a must have of a full name, then a monogram comes into play. Read Less
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Shortly about the brand...

Emilija Lu is a photographer based in Lithuania. She started her freelance journey to pursuit her dream in providing people with their life moments captured in a professional and elegant way.

Behind the identity...

Creative brief stated that identity needs to have a touch of Emilija’s photography style. Her style is very clear, simple, elegant yet still it has a touch of professionalism. So identity was made based on elegance and simplicity, also the alignment and negative space around the elements of identity supports professional look.
Two versions of logo were created - the monogram and the word mark, so it would be flexible in usage, when smaller logo is in need and if in the scenario it’s not a must have of a full name, then a monogram comes into play.


Red parts are the changes made to original (black) typeface.


Word Mark (Logo) typeface.


Feedback

"Lukas is so passionate about what he is doing. It was interesting to communicate with him from the very first minute. He listened to my needs and fulfilled it 100%. I am very pleasured that I had to know this person and extremely thankful as well, because he helped me to reveal my personality and did a great job with the brand identity design!"

- Emilija Lu.