"烤货"标志由合文和产品相关的图形结合而成，是为一个主打烤货的餐厅设计的。标志主体由“烤＋货”二字组成合文图形标志，“烤”字的“火”字旁形象地描绘出熊熊火焰正在烧烤的状态。
应用中合文标志并不是独立存在的，由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合形成新颖灵动的标志变体，进一步强调了标志所要传达的海鲜烤货的产品定位。
应用中合文标志并不是独立存在的，由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合形成新颖灵动的标志变体，进一步强调了标志所要传达的海鲜烤货的产品定位。
KAOHUO Brand logo is designed for a BBQ restaurant, which is a combination of Chinese characters and graphics. The main body of the logo is composed of two characters—“bake” and “goods”, which is a symbol of the compound characters. “Fire” in the “bake” vividly shows a status of the burning raging flame. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey.
Awards Reddot Award 2017 Winner
Customer 杭州麦田村餐饮管理有限公司
Design.
Guosheng Lin / Bin Hu
