TypeCon is an annual convention for all things typography. The theme for one year was called Babel, which refers to the myth that explains why we speak different languages. The challenge was to create an impactful campaign that conveys the theme while also emphasizing typography.
The idea of language’s diversity is expressed through the different fonts used in the
background. These fonts all unify to form the speech bubble, alluding to the concept
of people from all over the world coming together to talk about typography. The yellow
color scheme was chosen because it is a positive color in most cultures.