From old wives tales to children’s fairy-tales
New and expecting mothers face cognitive overload. Everyone from grandma to the lady on the MTR has advice on what to eat,
how to sleep and the best way to calm a baby. There’s a whole world of Chinese old wives' tales and myths that needs to be navigated.
Because of Chinese traditions, Moms often struggle to decipher fact from fiction and modern science from traditional superstition and
need a way to validate and fact check the information they are given.
We create a digital storybook that tells two stories at once, mythbusting old wives tales in Hong Kong,
in a colourful and entertaining way that could also be read out to a baby in the womb or an infant.
An online content series that takes local old wives’ tales and myths and turns them into educational enlightening fairy-tales.
in a colourful and entertaining way that could also be read out to a baby in the womb or an infant.
An online content series that takes local old wives’ tales and myths and turns them into educational enlightening fairy-tales.
