Service Design | Studying Existing Service
Matarani Restaurant
January 2018 | Gandhinagar, GUJ
Work in Progress | April 2020
Updated case study to be posted soon for this project
Summary
This academic project aimed at studying a budget restaurant service like a film, frame by frame and identifying all touchpoints. There were two research methods used, initially a silent observation was done, later we became customers and did an autoethnography. We spent a few hours for two days at different times of the day, including peak and non-peak.
Research Methods
Objective
To learn fundamentals of Service Design Thinking by practicing it with a real subject.
To identify a service and conduct a service design research study.
People
Guide: S Guruprasad
Team: Durlabh R, Saurabh Kabra
Service Blueprint
