Sports on the Go

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Sports on the Go

Sports on the Go is an app that allows people who travel a lot (such as for work) to find others with similar sporting interests in various locations.

Sketches and fonts
I started off by sketching ideas (on the beach in Mexico) looking at fonts:

Concept 1: Laces

Instead of portraying specific sports or something too general I started with the shoes they use, and their laces in particular, as a common motif.

Concept 2: Movement

This route tries to capture the sense of movement that most sports involve through the use of arrows.

Concept 3: Coming together

As well as a sense of movement I started using arrows to communicate a sense of coming together - like the app's users finding each other.

Concept 4: 'O' as Ball

For this route I wanted to create a highly stylized version full of character. Substituting balls for the 'O' also added a more whimsical tone to the logo.

Concept 5: Abstract shape
I used hexagons coming together as an abstract way to represent the app's athletes in motion to create something more unique for Sports on the Go.

Concept 6: Location pin

Since a key part of the app is finding like minded sports enthusiasts in the same location I started substituting a location pin for letter in the app's name. This was the logo chosen by the stakeholders.