We’re aiming to brand a series of compact, convenient healthcare packages that hold a small collection of objects you are likely to need, but similarly likely to neglect (to buy (on their own)).The contents of each package are informed by their own fairytale. The contents of each package will share both a visual and conceptual connection with the selected story. Fairytales excited us in the way that their morals are so tightly and cleanly conveyed. 

Initially imagining how these lessons might change if they aged alongside children who once listened to them, we were drawn by the idea that these basic moral lessons could exist in newer, and potentially more mature, frameworks. By providing a physical product, we’re aiming to make the essence of these lessons both tangible and practical. Inspired partly by the visual potential of a fairytale.

The visual potential of a fairytale-based product also excited us. A nostalgic and comfortable veneer felt like a meaningful way to introduce people to this series of worthwhile healthcare products.

The collaborative effort between me, Liz Lee, Alberta Wang, and Max Crawley created this exciting project of a package, a brand, and a short introductory animation of what the whole concept is about.