Client: Mr.Hugh's
Mr. Hugh’s is a family run business based in Norfolk. They produce an extensive range of rapeseed oil that’s tasty, versatile and traditionally British. The business owner, Hugh Mason, is a farmer and land owner, with over 5,000 acres of land within a 40 mile radius. Hugh is a larger than life character who is passionate about his home-grown produce.
Mr. Hugh’s are looking to launch a summer campaign in 2018. The aim of the campaign is to increase brand awareness, product sales and potentially brand loyalty. The campaign will be delivered via the current marketing channels, (product packaging, website, social media) but you will need to suggest additional advertising channels relevant to your idea, such as advertising boards, in-store advertising, bottle necks etc. If necessary, competitions can also be used as part of the campaign.
