POTSibilities
POTS is a condition that is starting to affect more and more people all around the world. It stands for Postural Orthostatic Tachycardia Syndrome. This condition greatly affects your heart rate and blood pressure. There are many symptoms that can occur such as lightheadedness, rapid heart rate, and fainting. There are also many conditions that can go along with POTS such as Ehlers Danlos Syndrome, autoimmune diseases, and mast cell activation disorder.
People will go years without the proper diagnosis, simply because heath care workers do know about the condition. In many cases, instead of being diagnosed with POTS, people are misdiagnosed with either anxiety or stress. There are even some doctors and health care workers that tell patients that it is all in their head, and blame the patient for not doing enough to prevent the symptoms.
The POTSibilities campaign hopes to change the way doctors think, and change their behavior towards invisible illnesses such as POTS. Just because you cannot see something, does not mean that it does not exist. Doctors and health care workers should look further into the issue, instead of just blaming it on the patient. There are always more possibilities to what could be causing the symptoms.
For this project, I created an identity system, editorial spread, and social media layout. I also got the opportunity to take pictures of someone who suffers from POTS. All of these deliverables can be found below.
The guerilla marketing campaign I came up with is unique in the way it is displayed. Since i am trying to reach health care workers, the location would be in a hospital hallway. It simulates tunnel vision, and what it looks like to a person that is about to pass out. Your vision will slowly start to turn gray. Your line of vision will keep getting smaller and blacker until you pass out. There are various signs throughout the hallway to grab your attention.
