The Nutcracker London
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Laura Lee Moreau
User Research, Personas, Wireframing, Art Direction, UI Design
The Client
The Nutcracker is a Londonian concept store founded in 2014 by a French couple living at the time in Barcelona, Spain.
Yup, you read right!
The Challenge
This concept store proudly holds brands such as Fendi, Jacadi, Little Marc Jacobs and Petit Bateau, among many others. As a newcomer to the world of children’s fashion, the client wants to enter this market in a big way, establishing itself as a respectable and reliable source for high-end clothing and accessories.
The Solution
Adapted to today’s moms’ and dads’ reality, The Nutcracker is responsive and optimized for smartphones. Users can shop around and easily add items to their shopping cart from their mobile or computer.
The Nutcracker London
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Pinterest
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