ARSAFEST 2018: Kickstreet

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ARSAFEST 2018: KICKSTREET

Ateneo Resident Students Association / Flagship Project

WHAT IS ARSAFEST?
ARSAFEST is the flagship project of the Ateneo Resident Students Association (ARSA). It is a three-day, two-night event that has day bazaars, live performances and hosts, and great food. Aside from the day events, there are also the night events: a band night on the second night, and a culminating party—the only one inside campus—to top it all off.

ARSAFEST seeks to provide members of ARSA and the LS community with an avenue to be proud of their diversity that brings more exposure to the dorm culture and celebrates their own diverse pieces of home.

WHY KICKSTREET?

For its 8th year, ARSAFEST decided to take it to the streets in 2018 to appreciate Filipino youth and street culture. Kickstreet captures the intersection between self-expression and diversity.

BEHIND THE BRAND

ARSAFEST 2018: Kickstreet is the intersection of self-expression and diversity. It is the event that goes all out for celebrating the culture of ARSA, thus my strategy for the visual identity was to focus on a fun & vibrant feel that captures the connection of street art and Filipino youth.

POSITIONING STATEMENT

To province-origin or dorm-living Ateneo students who have their own diverse pieces of home, ARSAFEST is the day and night festival that provides you the avenue to celebrate unity in diversity, making you feel proud of your province or dorm culture.

THE LOGO

The logo I designed for ARSAFEST 2018: Kickstreet aims to highlight the fluidity and vividness of self-expression. It takes inspiration from street art and spray paint, emphasizing the youth element of the brand.

E-TICKETS

ARSAFEST 2018: Kickstreet utilized eTickets for the first time since it began. The barcode was scanned using a phone, and registered in a program made within ARSA.