To make the design stand out from the graphical rendition of most craft beers, we wanted to tell a deeper story.
There is something striking about Vietnam – the millions of motorbike delivery men and women. These everyday folks transport items ranging from food, fruits to tires, refrigerators & even television sets.
Even delivering motorbikes strapped to the back of their motorbikes.
It was the same for us. We had local farmers delivering the mangoes to us on their motorbikes, whenever we ordered a big batch. We drew inspiration from these mango delivery folks and wanted to feature them on our pack to pay homage to them.