BRANDING • ART DIRECTION • PRINT • DIGITAL
A rebranding project of prestigious furniture company, Collins & Hayes. Working towards the official brand relaunch at the January Furniture Show provided the perfect springboard to reintroduce this historic brand back into the UK furniture market. We created a sense of confidence amongst the retail base by creating a new logotype and website and aligning the brand to its core values of comfort, quality and understated style.
We were also responsible for the art direction and photography to help achieve the right look and feel for this brand. This included the design and production of a large format 44 page brochure featuring a gate fold cover. It was crucial that the brochure held the essence of the brand, luxury and simplicity. Additionally, we used this approach for the design of the website to create not only an on-brand outcome, but a website which is smooth and user friendly.
As part of a brand awareness campaign we provided the art direction and video editing for a series of social media shorts. The goal was to raise public awareness of the brand's core values - comfort, quality and understated style. See the full series on our Vimeo page here.