BRAND CONCEPT
We developed several brand names and concepts for a new premium tea collection in Hungary. Our I’M TEA
concept conquered them all, reflecting on the deeply intimate feeling and gentle mindfulness you can experience
over a steamy cup of tea.


VISUAL IDENTITY
We recreated this heart-to-heart feeling with soft pastell colors, a touch of gold and feminine illustrations. Every tea blend got a different color and style so you can easily find the one that suits your mood the best. The illustrations are an exciting mixture of hand-drawn pictures and vector based graphics. We designed various fruits tangled in the character’s hair to reflect on the all-natural ingredients – and also on the colorful and constantly changing places our mind can wonder
over a cup of tea.
Unfortunately, this lovely tea brand never reached the shelves in the stores - but we absolutely loved working on it.

Photography: Kevin Campean, Agnes Beke
Graphic design: Agnes Beke