A unique partnership with renowned Fijian Masi artist Makereta Matemosi led to the new identity for Fiji Airways, which will commence operation in mid-2013. Makereta created a traditional Fijian Masi for the airline, which is celebrated in the airline’s new identity which was translated into the new livery design.
Additional details of the Masi also feature throughout the new cabin interiors of the new ‘Fiji Airways’ A330 aircraft which have Makereta’s Masi motifs embedded in the details.
A custom all-capitals font named ‘Bula’ (the Fijian word for ‘hello’) was created in collaboration with Kris Sowersby. The new font was inspired by the hand-cut geometric quality of Fijian Masi, the motif print textures and the diamond at the centre of the Teteva symbol.
Watch Makereta make the Masi for Fiji Airways here and see the new cabin and livery design here.
Masi art Makereta Matemosi and family
Creative Director Ken Shadbolt
Design Director Sally Anderson
Project Director Cliff Nichols
Key Client contacts Dave Pflieger (Former CEO & MD Air Pacific), David Green (Senior Marketing Manager Air Pacific)
Rachael McKee | Contract Designer Brad Stevens | Junior Designer Shinhea Kim
Cabin interior design Sally Anderson, Emma Partridge, Ken Shadbolt
Type design Kris Sowersby | Sound design S:amplifyPhotography Mark Chew
Designed at FutureBrand Sydney
Fiji Airways
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Sally Anderson