KYOORIUS YOUNG BLOOD AWARDS 2017 ENTRY - A YEAR IN COLOR
Like every year, Kyoorius organised Young Blood Awards 2017, for which we chose GF Smith Colorplan calender as the challenge. As per the brief, we had to create a usable ‘calendar’ that can be used as a brand promotion tool that the audience would want to place on their desktop, wall or book shelf. Priority was given to unusual and innovative form & structure along with use colour to connect to the seasons.
The table calendar is inspired from the shape of an orange peel combined with the smartness of geometric shapes of Colorplan's Swatchbooks,. Provided with a slide, pull & remove mechanism, the brand promotion, is done by using Colorplan's wide range of colored sheets to showcase 'A Year In Color'. A 'leaf' is used as an element to show the lapse of time.
THE MAKING OF A YEAR IN COLOR
WORK PROCESS
HOW WE REACHED
MOCKUPS ETC.
USING THE CALENDAR
IT'S NOT THAT DIFFICULT
