PENALTY • BRAND IDENTITY

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Brand visual identity for one of the biggest brazilian sportswear company.
To show and transmit the brand essence I developed a graphic element to represent its slogan "Liga o melhor do esporte" wich means "connects the best of sports".
As a support graphic element, I used the caracteristc shapes of the company products, what gave a great flexibility to the identity.
The colors, lines and other shapes give more dynamism to the identity.


year: 2018   |   location: são paulo - brazil   |   agency: CDR+