BRANDING RESEARCH
NEW IMAGE AND CONCEPT FOR KASSANI
Kassani wanted to renew their look to improve the feel between the costumers, and show themselves as a hip brand.
I did an extensive research about design trends, from graphic to architectural to find and support the best way to relaunch Kassani image. The results at that moment, show us how the colors, typography and filters would be used. Art directors achieve to capture the results of the research in a perfect clean way.
Art Directors: Viviana Centeno; Felipe Reyes
Strategy & Creativity: Marcela Fajardo
Creative Director: Manuel Gracia Gascón
