Wine Spectator Blog Post Redesign

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There were a few things I wanted to change when starting the redesign. I first noticed that the site was a bit cluttered and could use more white space, I also noticed there was no accent color used in order to create a CTA or Call To Action.

Next I wanted to enhance the readability of the text. To do this, I needed increase the Leading or "line spacing". Next I wanted to shorten the width of each paragraph to help users stay interested longer. On average, it should be somewhere between 50 - 80 characters long.

Lastly, bringing more life to the related posts above the footer creates more of a chance that your users will continue on to other articles.