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    GameStop "Brand Strategy Guide"

"Brand Strategy Guide" created for GameStop. Designed to fit within a video game box, this brand book encompasses a breadth of themes and iconography from video game culture. It speaks to the brand essence to serve as an inspirational compass to GameStop employees and associates. 

"Brand Strategy Guide"
Print Collateral
Agency: The Richards Group 
AD: Sam Langford 
CW: David Canright
Illustration: Michael B. Myers