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    Whalen’s Greenhouses is a third-generation family-run horticulture business, selling plants and seeds for over 85 years. Their logo had a single … Read More
    Whalen’s Greenhouses is a third-generation family-run horticulture business, selling plants and seeds for over 85 years. Their logo had a single leaf, but needed an update for a more current aesthetic. SSC used a serif font for their name and manipulated each character slightly to fit the design. Inspired by the family name “Whalen's", SSC treated the leaves subtly to resemble water coming from a whale. The colors are dark and earthy greens and the leaves are intentionally non-descript. A natural linen stock suits the industry well. Read Less
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