This work process was for the personal logo & brand construction project. 

Both are the geometrical and typographic logo, and the typeface is created by myself. I tried to connect the the words of my name so that the word 'AND' between 'S' and 'Y' is forming the one shape. This represents that my creativity won't come to an end, but it will be continued like the word 'AND' means.

The triangle box represents the box of imagination. To show the creativity and my personality with curiosity, I replaced the word 'A' to the triangular box with three holes. 

For this logos, I tried to set up the representative colors and use geometrical shapes which I enjoy to put in the design. Two connected linear circles show the word 'S' and also means the connection of my design and cultural background.