Landmark Group - Happiness Week | Activation + Social Content
The Landmark group, one of the region's largest retail conglomerates is the official partner of the Dubai Government's Happiness Initiative. They wanted a customer facing campaign to coincide with the International day of Happiness on March 20th 2018. I conceptualized a campaign from a retail perspective that worked across their varied retail offerings. the idea was to create genuine moments of happiness for customers by surprising some of them when they least expected it. We captured these moments on candid camera and the various renditions were seeded as social content films during the week leading up to March 20th with the #HappinessUnlimited
