Carman's Granola
Cafe Style Breakfast at Home
Carman’s premium granola aims to bring cafe style muesli into supermarkets. The design challenge was to leverage already ‘gourmet’ core products to stretch into premium territory.
The inspiration for the design and photography was a moody style of 17th Century Dutch still-life paintings.
The inspiration for the design and photography was a moody style of 17th Century Dutch still-life paintings.
The narrative was completed by the addition of handcrafted chalkboard lettering, inspired by menu boards
seen in cafes, to show carefully crafted product and add a sense of personality.
seen in cafes, to show carefully crafted product and add a sense of personality.
The warm tone of photography light creates sophisticated image outlining precious, highest quality
and hand-picked ingredients. Simple black background builds premium look & feel reinforcing gourmet cues.
and hand-picked ingredients. Simple black background builds premium look & feel reinforcing gourmet cues.
THE DESIGN PROCESS
THE FINAL DESIGN
Designed @ Elmwood
Design, Sketches, lettering: Ania Drozd
Design Director: Jason Adamson
Finish Art: Adam Gent
Account Manager: Kate Richardson
Photography: Dan Magree
Food Stylist: Lisa La Barbera
Final lettering: Jo Tronc /Watermark Creative/
