Samsung Notebook 9 Pen - Global Campaign
Client : Samsung Electronics Co., Ltd.
Agency : Visual Intelligence Inc.
Creative director : Jayden Chang
Team members : BK Seo, Kyuhan Song, Boyoung Park
Producers : Chase Lee, Myungchul Moon
Video director : Myong-hun Oh / DOP : Tim Daniel Buchheister
2 artists unite to create a single story which has been combined through multiple facets of ideas that moves them. Dipping into their inner souls in search for the true colors of creative inspiration South Korean Singer/song-writer Heize and Hong Kong Illustrator Marc Allante have collaborated on a new song titled “Jenga” by using Samsung Notebook 9 Pen.
Campaign title : Inspirational Connection
Campaign outputs : Digital Single [Jenga], Single Cover Image, Campaign Teaser, Campaign Video, 4 Feature Videos, Landing Page, Music Video PPL, Social Contents
Campaign result : Ranked No.1 (6 major music charts in Korea), 20M views / 300K engagements (E/R 1.5%), Ranked high on major portal site in Korea, 57 news articles
