HBO Asia's Action Nation 2012 Logo
The 3D logo was created and designed for the HBO Asia's Action Nation Campaign 2012, for both on-air and off-air media.
The letters are formed and accented by moving gear parts, metal panels, pipes and gridles. I would like to imagine that the logo is powered by steam power technology, reminiscent of the "Steam Punk" culture.
The logo was created in C4D, animated to create idents, spots and used for the entire print campaign.
3D modeling, motion & Production: Tim Clapham from LUXX
Photoshop and Design: Patrick Tan
Close-Up Details
From Sketches to Completion...
Basic sketches to visual drafts for approval. Tim from LUXX creates the model in C4D and finally to me for photoshop.