HUGG ZONE is a retail chain with online project which is designed not only to advertise and sell a wide range of Australian footwear, clothing and accessories, but also to help the customers work out their own style for different occasions and make the right choice.

HUGG ZONE was looking for a corporate identity that presents the essence and background of the company.

Australian iconic sheepskin boots, orange colour of the Australian land and blue colour of the surrounding ocean were suggested to represent Australian identity of the HUGG ZONE brand.