HYPE - ENERGY DRINK
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THIS PROJECT GOT FEATURED IN PACKAGING OF THE WORLD!!

https://www.packagingoftheworld.com/2019/04/hype-energy-drink.html
MAZE : A symbol whose strength comes from being analogous for our own mind’s structure. It is one of the most resonant archetypal symbols of humanity and found across most cultures from different starting points. Hence, very powerful a symbol! 

A healthy mind resides in a healthy and energetic body. So when the person is HYPED UP, he gets recharged and works with the efficiency of running through or even solving complex things like a maze.

For this packaging and branding project with the given name "HYPE", I chose Maze/Labyrinth as my symbol and created two Indian Flavours for it. As a famous maze is 'Jantar Mantar', I named my flavours : 'Neela Mantar' and 'Narangi Mantar'.
In order to make an interactive packaging, I created an external rotatating cylindrical layer with OHP paper which comes off and the tin can (with the graphics) can be used later on.
The logo was designed in order to match the idea of a 'Maze'.
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HYPE - Energy Drink *Published*
11
172
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Published:

HYPE - Energy Drink *Published*

This a Packaging and Branding project. Done for the brand named HYPE - as an energy drink. I created Indian Flavours and Model Renders for the sa Read More
11
172
2
Published:

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