ECO-FOOD BROCHURE
A brochure created for a health food manufacturer aimed at potential everyday customers, such as restaurant owners or health food stores. The design of the brochure tries to break convention by re-imagining the classic booklet concept in order to give it a new eye-catching appearance while still keeping the informative nature of the brochure in focus.
Brochure in it's initial form
The brochure is imagined as a gift wrapped "present" that needs to be unwrapped and opened by the receiver in order to reach the information. The bow is composed of two interlocking leafs taken from the companies logo.
Produce cards with the card holder.
Once opened the inside of the wrapping contains information about the company and the produce they offer, it also contains individual cards that feature different groups of produce that the company offers with photos and short descriptions. One of the blank cards is meant to be folded to serve as a stand for the produce cards. It contains companies contact information for ordering produce deliveries.
Brochure after unwrapping
