Metropolis is a former gentlemans' club come nightclub. We were tasked with re-branding the club to appeal to a wider audience to coincide with a 5 floor refurbishment. 

Two iconic dance poles remain in the mainroom; these are the core of the visual identity encompassed in the logo and form the basis for the rest of the visual language.

Work completed whilst @ East Creative
Metropolis
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Metropolis

Nightclub re-brand with an extended typeface and duotone pallet.
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Tools