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    Sant'Agata is the third most visited Catholic festival in the world and is celebrated every year from 3 to 5 February in the city of Catania. Dur… Read More
    Sant'Agata is the third most visited Catholic festival in the world and is celebrated every year from 3 to 5 February in the city of Catania. During this patronal feast Red Bull organized a series of events connected to each other and scattered throughout the city. Studio K95 has been commissioned all the work of graphic design and management of social networks. Three illustrations were created for the visual identity system,  These used in most of the drawings (from posters to banners, to social objects), are characterized by a marked use of color with a strong symbolic component (two selected gradients: red / blue and purple / blue). Particular attention has been paid to the creation of the map. It has been proposed in the major local. The task it has carried out has been to point out, to citizens and tourists, where to find the Red Bull cans marked with a special yellow sticker and necessary for temporary access to a terrace located in one of the main areas of the city, where It w Read Less
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Red Bull - Festival of Saint Agatha                      Event identity ––––––  2018


Sant'Agata is the third most visited Catholic festival in the world and is celebrated every year from 3 to 5 February in the city of Catania. During this patronal feast Red Bull organized a series of events connected to each other and scattered throughout the city. Studio K95 has been commissioned all the work of graphic design and management of social networks.

Three illustrations were created for the visual identity system,  These used in most of the drawings (from posters to banners, to social objects), are characterized by a marked use of color with a strong symbolic component (two selected gradients: red / blue and purple / blue).

Particular attention has been paid to the creation of the map. It has been proposed in the major local. The task it has carried out has been to point out, to citizens and tourists, where to find the Red Bull cans marked with a special yellow sticker and necessary for temporary access to a terrace located in one of the main areas of the city, where It was possible to follow the religious celebrations.

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Sant'Agata è la terza festa cattolica più visitata al mondo e si celebra ogni anno dal 3 al 5 febbraio nella città di Catania. Durante questa festività patronale Red Bull ha organizzato una serie di eventi collegati fra loro e sparsi nella città etnea.

Allo Studio K95 è stato commissionato tutto il lavoro di progettazione grafica, così come la gestione dei social attraverso la pagina dello studio.

Per il sistema di identità visiva sono state realizzate, appositamente per l'evento, tre illustrazioni. Queste, utilizzate nella maggior parte degli elaborati grafici (dai manifesti ai banner, ai social object), sono caratterizzate da un uso marcato del colore con una forte componente simbolica (due i gradienti selezionati: rosso/blu e viola/blu).

Particolare attenzione è stata posta alla realizzazione della mappa, vero e proprio fulcro dell’evento. Essa è stata proposta nei maggiori locali catanesi mediante l’uso di un espositore progettato dallo studio. Il compito che ha svolto è stato quello di segnalare, a cittadini e turisti, dove poter reperire le lattine Red Bull marcate con un apposito bollino giallo e necessarie per l’accesso temporaneo a una terrazza situata in una delle zone principali della città, dove è stato possibile seguire lo svolgersi dei festeggiamenti religiosi.




Original illustration (2017)
by Gianluca Patti






Redesign illustration (2018)
by K95





Flyer map





Map exhibitor​​​​​​​



Banner 200x100 cm