DIMONI
We designed the visual identity and packaging for Dimoni, a vermouth from Mallorca.
The name comes from Sant Antoni’s Day, one of the most important festivities in Mallorca. During this celebration, the Devil (Dimoni) plays a very important role, being the main character of parades and parties. This brand aims to represent the playfulness of Mallorca’s Dimoni, spreading this very special balearic tradition.
Using Dimoni’s ‘D’ and typographic shapes, we designed a monogram with the characteristic horns of Mallorca’s Dimoni. This monogram is embossed in every printed piece.
We collaborated with one of Mallorca’s best-known illustrators: the underground comic artist Ata Lassalle.
