FLO Active is a womenswear activewear brand. Fashionable, yet functional, FLO aims at promoting an active lifestyle that goes beyond the gym. Elevated athleisure for the woman on the go is the brand's MO, taking gym wear to the party.

Keeping the versatility of the product and the brand, the branding was minimal, and limited to a palette of black and white. The logo was given both a logotype and a mark, which could be used for branding on apparel.