Haydn Corke and I teamed up had only 48 hours to come up with an ad.
That means conceptualise various ideas, pitch and discuss to get one approved, organise actors/ voice artists, props, plan, film, edit, produce and finalise a 60 second commercial over a weekend for SterKinekor Theatres’ CSI flagship programme, Vision Mission.
This is the challenge of the competition, as well as having no available production teams or departments. You're on your ace. Essentially it came to nine hours of weekend-work on this piece once we finalised the idea.
We both really enjoyed the flow of process working together and the challenge.
Our advert was required to:
• Persuade movie-goers to donate by creating belief in the cause and highlighting the
significance of their role in donating
• Promote the “gift of sight” as a new lease on life for any child
Insight: The early years of any child’s life is the foundation of their development and plays a vital role in their success later in life. SterKinekor Theatres, promotes the importance of child eye care through their Vision Mission program.
