Smile with Algida

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THE FACT

When we were children, we were happier. Because it was so easy to smile genuinely and play together. But as we grow, we start building barriers between each other and life with all adult tensions. So we asked ourselves that when did we stop smile?

THE INSIGHT

We believe that if we spread childish smiles in a world where adult tensions burden us. Because everyone has a child inside and ice cream takes you to your child inside. Also a childish smile is contagious and inclusive and smiling can be the best start.

TV COMMERCIAL

For film, we showed a smile’s chain reaction in our daily lives by saying that an ice cream can not change the world, but it can change ours.

OUTDOOR CAMPAIGN

For keyart, we divided layout in two and showed people how an ice cream made us smile.

NEWSPAPER AD

We designed a full-page newspaper ad on the World’s Happiness Day at the 3rd page of newspapers. 3rd page is important because everyday crimes, violence and rape news aired at that page. We covered that page with our happiness ad even just for one day for making Turkish people smile.

YOUTUBE MASTHEAD

TV INTEGRATION

NATIONAL DAY CONTENT

We keep smiling on 'April 23 Children's Day' with our film. World children acted for film by giving the celebration message for Children’s day.

Creative Team

Client: Algida
Advertising Agency: Tribal Worldwide İstanbul

Managing & Creative Director: Arda Erdik
Creative Director: Başar Bellisan
Copywriter: Merve Selamet, Kadri Bayhaner
Art Director: İsmail Anıl Güzeliş, Emre Karaca, Sezen Balcı
Project Manager: Lawrence Dupre, Buse Sokullu
Strategy: Arda Sesli

Film Production 'Algida - Bir Gülümseme'

Producer: Gülengül Arlıel, Can Taşkın
Production: Voltran Film
Director: Toby Tremlett
Music: Jingle House

Film Production '23 Nisan’da Algida’yla Gülümse!'

Producer: Levend Çağıl
Production: Profilm
Director: Arda Erdik

Director of Photography: Muratcan Gökçe

Sound Design: Ayşe Geşli

Photogprahy & Retouch

Production: RPRESENTER

Photographer: Cihan Ünalan

Producer: Bahadır Karataş, Fatih Çoruh

2018, İstanbul-Turkey