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    A Smile can change everything. When we were children, we were happier. Because it was so easy to smile genuinely and play together. But as we gr… Read More
    A Smile can change everything. When we were children, we were happier. Because it was so easy to smile genuinely and play together. But as we grow, we start building barriers between each other and life with all adult tensions. So we asked ourselves that when did we stop smile? We believe that if we spread childish smiles in a world where adult tensions burden us. Because everyone has a child inside and ice cream takes you to your child inside. Also a childish smile is contagious and inclusive and smiling can be the best start. Read Less
    Published:

THE FACT
When we were children, we were happier. Because it was so easy to smile genuinely and play together. But as we grow, we start building barriers between each other and life with all adult tensions. So we asked ourselves that when did we stop smile?


THE INSIGHT
We believe that if we spread childish smiles in a world where adult tensions burden us. Because everyone has a child inside and ice cream takes you to your child inside. Also a childish smile is contagious and inclusive and smiling can be the best start.




TV COMMERCIAL

For film, we showed a smile’s chain reaction in our daily lives by saying that an ice cream can not change the world, but it can change ours.





OUTDOOR CAMPAIGN

For keyart, we divided layout in two and showed people how an ice cream made us smile.





NEWSPAPER AD

We designed a full-page newspaper ad on the World’s Happiness Day at the 3rd page of newspapers. 3rd page is important because everyday crimes, violence and rape news aired at that page. We covered that page with our happiness ad even just for one day for making Turkish people smile.




YOUTUBE MASTHEAD





TV INTEGRATION





NATIONAL DAY CONTENT

We keep smiling on 'April 23 Children's Day' with our film. World children acted for film by giving the celebration message for Children’s day.





Creative Team
Client: Algida
Advertising Agency: Tribal Worldwide İstanbul
Managing & Creative Director: Arda Erdik
Creative Director: Başar Bellisan
Copywriter: Merve Selamet, Kadri Bayhaner
Art Director: İsmail Anıl Güzeliş, Emre Karaca, Sezen Balcı
Project Manager: Lawrence Dupre, Buse Sokullu
Strategy: Arda Sesli

Film Production 'Algida - Bir Gülümseme'
Producer: Gülengül Arlıel, Can Taşkın
Production: Voltran Film
Director: Toby Tremlett
Music: Jingle House

Film Production '23 Nisan’da Algida’yla Gülümse!'
Producer: Levend Çağıl
Production: Profilm
Director: Arda Erdik
Director of Photography: Muratcan Gökçe
Sound Design: Ayşe Geşli

Photogprahy & Retouch
Production: RPRESENTER
Photographer: Cihan Ünalan


2018, İstanbul-Turkey