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    Concept orange juice carton completed in conjunction with Evergreen Packaging’s effort to promote the importance of packaging design. This design… Read More
    Concept orange juice carton completed in conjunction with Evergreen Packaging’s effort to promote the importance of packaging design. This design received top marks in ACUPOLL consumer testing amongst the target demographic in areas of purchase probability, package appeal, brand opinion, anticipated taste, and effective communication of product information. Read Less
    Published:
PURE Orange Juice
 
Concept Carton Design
ROLES/SKILLS
branding, packaging, consumer research
 
DESCRIPTION
Concept orange juice carton completed in conjunction with Evergreen Packaging’s effort to promote the importance of packaging design. This design received top marks in ACUPOLL consumer testing amongst the target demographic in areas of purchase probability, package appeal, brand opinion, anticipated taste, and effective communication of product information.