Identity manual and an Arabic logotype combined with a Latin typeface for Al-Ula City in Saudi Arabia with implementing the bilingual logo as a real life brand for a cultural souvenir gift shop.
Logo experiments and balancing using the golden ratio theory.
Al-Ula Logo bilingual.
The color coding was chosen according to the climate and geographies of the city.
Supporting graphics were mainly inspired from the very famous building in the city.
Supporting graphics
Business Card
Letterhead
Envelope.
T-shirt.
