Moving at an extremely fast pace to build a brand framework, a visual identity, several websites, and create prototype concepts from the ground up in very short order. Located in the King’s Cross Station district of London England, this project continues to provide interesting communication and logistical challenges across several time zones, requiring both patience and a mindset to collaborate.

Because MediChain is entirely focused on unravelling medical record issues using blockchain technology, it quickly became apparent that the brandmark should become hyper-focused on transforming the impossibly complex into something understandable. Going through numerous designs and refinements, the resulting brandmark is a complex combination of impossibility that draws its resemblance from the mathematical symbol for infinity, all the while making a reference to creating physical links to information.

Its intriguing to look at, difficult to visually decode, and continues to meet perfectly with their brand and the problem they're solving.