Kronos / Branding & Concept Ad Campaign
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Kronos is a developing personal project. The year is 2018 and society is fueled by instant gratification. Instead of facing your everyday problems head on why not simply cryogenically freeze yourself in the hopes they'll solve themselves?
Kronos is a fictional corporation I developed after passing a storage facility called “Life Storage”. The project acts as a branding exercise that encourages dialogue about how we as individuals choose to process and deal with life’s everyday struggles.
We live in a time and place where ad campaigns suggest that ordering take out is the baseline for “how New Yorkers eat.” Kronos uses this same logic to further emphasize the absurdity of it all.
