Branding and Packaging Design
Inspired by my travels and love for the ocean I created this hypothetical jewelry company called RawBlue. This jewelry company creates jewelry from handpicked sea shells in Puerto Rico. The challenge was in both the name itself and creating a one-of-a-kind experience for the customer. With a given list of words the combination RawBlue came to life. Colors, textures and forms found near the ocean provided for a cohesive color palette and packaging patterns that capture the essence of being near the water.
