CARBON¹² Logotype/Identity Design
CARBON¹² branding and logotype/logo design commission

CARBON¹² was a real opportunity for what I've studied and learned since my last project. I had a lot of type and design understanding that I was able to implement in this project for the business's brand. The client wasn't hesitant after the consultation to let me take the lead and present the quality pieces from the concepts created which resulted in a mark that satisfied the both of us and got the underlying brand message within the symbol.

Besides designing the work I also incorporated a brand guideline that aligned the business's brand identity for the client. Creating the guideline is a milestone for me because it is the first of many and, as with most of my creations, I have a written and detailed framework to easily repeat the steps taken in this commission to integrate into my process from hereon.

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The for this design I have a brand guide that I've taken pieces from and placed here to help showcase my process. I have for display the commissioned combination mark, and alternate combination mark, and the symbol individualized as a symbol alone, within the guidelines and in application

The primary combination mark with the "The Sound of Unity" descriptor
The cover of the branding/logo guideline
The showcase grid system used for the "C"
The alternate combination mark
Page one of the brand guideline with the breakdown of the logo and highlights from the consultation's discovery session
Page seven of the brand guideline and the color codes for the branding of CARBON¹²
Examples of the type of imagery that translates the brand's message
Desktop and 3D mockup applications
Thank you for any and all comments, appreciations, views, etc...
CARBON¹² Logotype/Identity Design
1
19
0
Published:

CARBON¹² Logotype/Identity Design

Branding for client
1
19
0
Published:

Tools

Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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