FSV UK student's club identity
Visual identity, logotype, art direction
Worked on visual identity refresh for my friend's university club at Faculty of Humanities, Charles University, called Miroslava which organizes multiple social events every month, as well as parties and other networking workshops.
The visual identity consists of new logo mark, that would be widely used on merchandising and as their recognizable symbol, but also a overall branding system for when they need to be serious.
I tried to work around the name Miroslava, which I didn't find very usable and focused on the letter "M" instead, which would be strong mark, based on typeface by Zuzana Licko, called Lo-Res 9 Plus, which is combined with Helvetica/Arial and paired into grungy, abstract and noisy artworks for their Facebook events, that should evoke the young spirit of the club and keep it relatively open for members to keep the visual identity alive.
The final colour was selected to be red, but I also created gold and brown versions, which I still think look the best.
We are still working on rolling everything out, but here are some of the examples we've done. See more at our Instagram, Dribbble or Tumblr