rydS is an initiative of Baghirathi Group to support their vision of disrupting how people move on roads. rydS is a fleet of electric sedans embarking their intervention into the existing transport eco-system for smart, share and sustainable mobility.

They wanted a fresh and vibrant identity for this new brand. The project, spanning over several iterations, outlined these with designs that showcased modernism and at the same time linked back to the originial Bagirathi brand story well.