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    LINEA, the Agency from the Spirit Valley, settled in the State of OAXACA in Mexico to rework the ORO DE OAXACA range, one of the best known Mesca… Read More
    LINEA, the Agency from the Spirit Valley, settled in the State of OAXACA in Mexico to rework the ORO DE OAXACA range, one of the best known Mescals of the region. The brand identity, the labels and the bottle have been redesigned and offer a more modern look and a premium status. The brand has kept its traditional value and its unique know-how through very specific elements. It refers in particular to the local culture reworking the Zapotec designs with paper strips. Other components highlight the Mescal authenticity and typicity, from various glass finishing elements like the representation of the agave plant on the bottle neck to the name of the House on its foot. As for the bottle, the features are stronger and the strong base softened with rounder shoulders. The ORO DE OAXACA Mezcals challenge their ambitions with a new design which is just as statutory as reassuring. Read Less
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LINEA, the Agency from the Spirit Valley, settled in the State of OAXACA in Mexico to rework the ORO DE OAXACA range, one of the best known Mescals of the region. The brand identity, the labels and the bottle have been redesigned and offer a more modern look and a premium status. The brand has kept its traditional value and its unique know-how through very specific elements. It refers in particular to the local culture reworking the Zapotec designs with paper strips. Other components highlight the Mescal authenticity and typicity, from various glass finishing elements like the representation of the agave plant on the bottle neck to the name of the House on its foot. As for the bottle, the features are stronger and the strong base softened with rounder shoulders. The ORO DE OAXACA Mezcals challenge their ambitions with a new design which is just as statutory as reassuring.

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LINEA, l’agence de la Spirits Valley, pose ses valises dans l’état d'OAXACA au Mexique afin de retravailler la gamme ORO DE OAXACA, l’un des Mezcals emblématiques de la région. Identité de marque, habillages et forme verrière évoluent pour devenir plus contemporains et premiums. La marque conserve et porte sa dimension artisanale et son savoir-faire unique par des attributs bien spécifiques. Elle s’appuie notamment sur la culture locale en retravaillant des motifs zapotèques sous la forme de galons papier. D’autres attributs mettent l’authenticité et la typicité des Mezcals en avant. Cela passe par différents parachèvements verriers, comme la représentation de l’agave sur le col de la bouteille ou encore le nom de la Maison sur son pied. Le flacon, quant à lui, gagne en tempérament. Son assise puissante s’adoucit par ses épaules plus rondes. Les Mezcals ORO DE OAXACA challengent leurs ambitions par ce nouveau design tout aussi statutaire que rassurant.