MTV Base Africa (Viacom) were looking for a unique, engaging, and above all, refreshed design solution that would resonate with its African audience. Inspired by everything Afro, we created patterns and visuals with African and music genre styled persona's, and used elements from textiles, fashion, graphic art, scenery, street style, African tradition and music.
The result was a vibrant visual language that spoke to African youth culture, urban art with a definitive street aesthetic.
The result was a vibrant visual language that spoke to African youth culture, urban art with a definitive street aesthetic.
For the first time we brought MTV Base Africa back to Africa.
AWARDS
Bronze Loerie - 2017
Pendorings - Communication & design category 2017
PR
https://www.marketingweek.com/2017/04/19/africa-final-frontier-global-brands/
AGENCY
Agency: Fort
Creative Director: Annie Raman
Director: Amr Singh
Art Directors: Annie Raman, Anika Vos
Graphic Designers: Tanya Das Neves. Dumo Dlulane. Templeson Nkambule.
PRODUCTION:
Robyn Oettle, Craig February, Michael Chitters
CINEMATOGRAPHY
James Addey
James Addey
POST
Post-House: Fort
Animators: Frank Liebenberg, Thomas Hulett, Beatrix du Plessis, Jeanette Engelbrecht
